Cairo, EgyptFreelance

Founding B2B Sales & Customer Discovery Lead

A hands-on freelance role helping Horus find its first well-qualified beta users and customers in Egypt.

Monthly base retainer plus commission tied to successfully developed customers.Open until filled

Horus is an early-stage AI video analytics platform building tools that help businesses understand what is happening across their physical operations and respond to meaningful events.

We are looking for a hands-on commercial specialist to help us find our first well-qualified beta users and customers in Egypt.

You will work directly with the founder to identify promising businesses, uncover recurring operational problems, qualify fit, demonstrate Horus honestly, and learn which customer jobs the product should solve first.

Our initial focus is retail, with potential expansion into other industries as Horus develops and validates new capabilities.

What you’ll do

  • Identify and engage relevant decision-makers.
  • Build a focused pipeline through targeted outreach and referrals.
  • Run customer discovery and sales conversations in Arabic and English.
  • Understand current workflows and identify problems Horus can realistically solve.
  • Demonstrate Horus accurately without overselling its capabilities.
  • Qualify and launch suitable beta deployments.
  • Support onboarding, follow-up, feedback, and product learning.
  • Maintain clear records and share customer and market insights with the founder.

What we’re looking for

Ideally, you have 3–5 years of experience in B2B sales, business development, SaaS, technology sales, customer discovery, or a related commercial role. Equivalent experience and strong judgment may be more valuable than a specific career path.

You should:

  • Speak and write confidently in Arabic and English.
  • Be comfortable speaking with founders, GMs, and operations leaders.
  • Know how to uncover real business problems rather than simply pitch features.
  • Be able to recognise poor fit and disqualify opportunities quickly.
  • Be comfortable with ambiguity, experimentation, and changing direction based on evidence.
  • Be organised with follow-ups, notes, and pipeline management.
  • Learn technical concepts related to cameras, video streams, alerts, and on-premises systems.
  • Explain a technical product clearly and honestly.

Experience with retail, CCTV, POS systems, security systems, operational software, or multi-site businesses is a strong plus. Existing relationships in these areas are helpful, but not required.

What success looks like

  • Building a focused pipeline of relevant businesses and decision-makers.
  • Running meaningful conversations with qualified prospects.
  • Identifying recurring problems Horus can realistically address.
  • Securing and supporting a small number of well-qualified beta users.
  • Helping the founder understand customer needs, objections, product fit, and pricing.

We care more about the quality of opportunities and customer insight than raw outreach volume.

Working arrangement

This is a freelance role based in Cairo, with a monthly base retainer plus commission tied to successfully developed customers.

The expected commitment and exact commercial structure will be agreed based on experience and the working arrangement. Commission terms will be defined clearly before the engagement begins.

How to apply

Email your CV using the Apply button below. We are more interested in how you think, sell, learn, and exercise judgment than in a polished application.